How to Write a Captivating About Me Page for Your Blog
Wondering how to write an about me page for your blog? Youโre not alone. Knowing how to write an about me page for a blog is a serious skill.
About pages are not easy to write, but they are crucial for your blog! Luckily, Iโve got you covered with a full guide on how to write an about us page, plus an about me page template to help you along, and even an About Me page planner to help you write your own.
Youโll learn how to write an about me page in no time!
Note: This post may contain affiliate links, which means that if you click a link and make a purchase, I may receive a small commission at no extra cost to you. I appreciate your support! You can read my full disclaimer here.
If you look at enough About Me page examples, youโll see that theyโre tricky. Learning how to write an About Me page can be tricky.
A lot of people do them badly. But youโre going to do it well! Because after this post, youโll know how to write an About Me page.
What is an About Me Page?
If weโre going to talk about how to write an About Me page, then we should probably define what an About Me page is.
An About page is a special web page on a site where your readers/visitors learn more about you and what you do. This is not a contact us page. Writing this page isnโt the easiest thing to master, but itโs possible once you understand the essential elements that must be included.
Neil Patel
A good About Me page does a few things:
- It tells people what you do
- It tells people how you can help them
- It tells people why youโre qualified to help them
- It helps people get to know, like, and trust you by learning your personal story and seeing some photos of you
- It gives people a chance to learn more by opting into your email list
Weโll get into all of this below, so keep reading for more about how to write an About Me page.
Why Do I Need an About Me Page?
โA typical visitor who lands on your website likely spends a little time checking out your home page, but if theyโre serious about finding out about what you offer and who you are, theyโll likely hop over to your About Us page within a click or two. This page is your opportunity to introduce yourself to your potential customers. Use this precious piece of website real estate to establish credibility and build trust.โ
Frontier Marketing
Your About Me page is one of the most important pages on your blog.
Why?
Well, letโs think about it. Your About Us page is usually one of the first pages people will read when they come to your site. Itโs their chance to learn more about you and what you do. So knowing how to write an About Us page is crucial.
And if they like what they read, theyโll stick around. They might even subscribe to your email list so they can learn more about what you do. They might become customers.
But if your About Us page isโฆnot so goodโฆthen people will leave. And thatโs not good for business!
Thatโs why itโs so important to make sure your About Me page is captivating, helpful, and tells people what you do and how you can help them. Thatโs how to write an About Me page for a blog.
How to Write an About Me Page: What Should I Include in an About Me Page?
Knowing what to write in an About Us page can be tricky. But there are some elements that really should be in pretty much every About Us page. Letโs talk about themโฆ
- At least one picture of yourself (if not more than one). Consider getting professional photos of you taken for this (and also to display on other parts of your website and on social media).
- An introduction to who you are
- An explanation of who you help and with what
- An explanation of why youโre qualified to do so
- Your personal story, told through the lens of why youโre the right person to help people with this problem
- Your mission statement
- An email opt-in form (or some other call-to-action)
- (Optional) Some fun facts about yourself
How to Write an About Me Page: Things to consider before writing an About Me page + what to avoid
Letโs talk about some basic guidelines before we start talking about how to write an About Me page for a blog.
Who are your readers?
The about page is one of the most visited pages on a website, so itโs important that you know who your target reader is before you start writing.
Your about page should be written in a way that appeals to your target reader (or โIdeal Customer Avatarโ).
It should be interesting and engaging, and it should make them want to stick around and learn more about you.
But more importantly, it really needs to speak directly to THEM. Donโt think about it as if youโre writing to a thousand people. Figure out your ICA and write directly to her.
Whatโs the purpose of your about page?
Before you start writing, itโs important to think about what the purpose of your about page is.
Are you trying to sell something? Are you trying to build your list? Are you trying to establish yourself as an expert in your field?
Your About Me page should have a clear purpose, and everything on the page should work towards that purpose.
What do you want people to do after they read your About Me page?
Do you want them to buy something from you? Subscribe to your email list? Follow you on social media?
Make sure you have a clear call-to-action (CTA) at the end of your About Me page, and make sure itโs relevant to the purpose of the page.
What value do you offer your audience?
Your About Us page should be about your audience, not about you. It should be focused on the value you offer to your readers, and how you can help them solve their problems.
People donโt care about you nearly as much as they care about themselves, so make sure your About Me page is all about them.
Youโre going to talk about yourself, of course. But do it through the lens of โhow can I help my ICAโ?
What is your site about?
Your About Me page should be relevant to the rest of your site. If your site is about fashion, your about page should be about fashion too.
If your site is about personal finance, your about page should be about personal finance too. You get the ideaโฆ
If your site is about gluten-free cooking, thatโs what your About Me page should focus on. Sure, you can throw in a few other fun details about yourself, but the main point has to be how can you help your ICA with their gluten issues.
Things to avoid
Now that weโve talked about what you should include in your about me page, letโs talk about some things to avoid.
Donโt brag. Your readers donโt care how many awards youโve won or how successful you are. They care about how you can help them solve their own problems.
Donโt be self-centered. This is not the place to tell people all about yourself and your accomplishments. The focus of your about page should be on your audience, not on you.
Donโt write a novel. Keep your About Me page short and sweet โ around 500-600 words is ideal. Thatโs how to write an About Me page the right way.
How to write an About Me page, step-by-step
Briefly introduce yourself
The first thing you should do on your About Me page is introduce yourself. This can be a sentence or two about who you are and what you do.
For example, โMy name is Jane Smith and Iโm a freelance writer.โ
Or, โHi, Iโm John Doe and I help people start businesses.โ
Or maybe a little more creativeโฆbut make sure that you really are introducing yourself if you really want to know how to write a great About Me page.
Identify your About Me page readerโs pain points
Your first section (after the title of the page), should identify your readerโs pain points.
- Why do people come to your blog?
- What problems are they looking to solve?
- What problems can you help them with?
Identify these things right upfront so that people will say โWow, yeah, I do struggle with that!โ
Thatโs the response you want.
You donโt need to list 20 things. Just a few is fine. Enough to show that you really โgetโ your reader.
Tell your reader what you do and how you can help them
Next up, youโre going to explain how you can help your reader.
- Do you have blog posts that would help? Link to them.
- Do you offer a course or an ebook that would help? Link to it.
- Do you offer a service that would help? Link to it.
And donโt just leave bare links. Talk about it. Talk about all the stuff you can really do to help them solve whatever problem(s) it is theyโre looking to solve.
Tell the story of your journey from where you started to where you are now as it relates to your blog topic
This is where youโre (finally) going to get to get personal and talk about yourself.
Thereโs a delicate balance here. You do not need to tell people your entire life story. They donโt need to know where you were born or where you went to high school or when you got your braces off.
But you do want to get somewhat personal. Tell your life story (briefly), but tell it in the context of your blog.
So, for an About Me page example, in my About Me page, I donโt tell them that I grew up in Detroit or that I went to the University of Michigan (Go Blue!) or that I have an insane cat named Bella or that my favorite candy is Junior Mints (theyโre so good!).
But I do tell them the story of how I was traveling abroad in Ljubljana, Slovenia when I decided to start a travel blog while sitting in a gelato shop. And I talk about how that blog became successful. And then I talk about how it led me to the discovery that I am passionate about helping other bloggers build and grow their blogs. Which leads to the blog youโre reading right now.
You see the difference?
Now, itโs ok to show some personality here. So if you want to throw in a silly fact just to show some personality (like that my favorite candy is Junior Mints), thatโs ok. You arenโt a robot. But that shouldnโt be the whole thing, it should just be a cute little aside.
As a sample about us page, hereโs a section of my About Me page:
The important part is still to show them why you are the person to help them.
Hereโs where you are going to tell people why youโre qualified to help them.
This could be some formal education that you have. It could be that youโve been doing this for X number of years. It could be that youโve helped X number of people with this topic.
Whatever it is, talk about it.
Explain why people should listen to you.
Include at least one photo (if not more)
Photos are a great way to help people connect with you.
Including at least one photo is a must.
But feel free to include more than that, especially if they are relevant to your topic.
Make sure they are high-quality photos and that they look good on the page.
You can also use videos, infographics, or other visuals to break up the text and add some interest.
But photos are a great place to start.
Side note: I highly recommend taking the time to invest in a professional branding photo shoot. Theyโre not as expensive as you might think, and it can really take things up a notch.
Here are some of mine:
Having professional photos, instead of some cropped photo from your sorority sisterโs wedding, really makes you look much more professional.
Include your mission statement
A mission statement is basically a tagline that sums up what you do, who you serve, and why you do it.
Itโs a great way to finish off your About Me page and leave your reader with a clear understanding of what it is you do and why you do it.
Hereโs my About Me page mission statement:
Include an email opt-in and some CTAs
Your About Me page is a great place to include a call to action (โCTAโ). You can ask people to do something like check out your products or join your Facebook group.
But the most obvious one is an email opt-in. Explain what value theyโll get by signing up and then include an opt-in form.
Youโll get some subscribers.
Optional: Include some testimonials
If you have testimonials from happy customers, this is a great place to include them.
It can help build trust with your readers.
But make sure they are high-quality and look good on the page.
And donโt go crazy with it. You donโt need to list every kind word anyone has ever said to you.
But a few well-placed testimonials can be very effective, and itโs something I do on my own About Me Page example.
End with a call to action
Finally, end with a call to action.
Tell people what you want them to do now that theyโve read your About Me page.
Do you want them to join your email list? Follow you on social media? Check out your products?
Whatever it is, tell them and make it clear.
How to write an About Me page: Tips for writing an About Me page
Your about me page is about your reader, not just you
The biggest and most common mistake I see on About Me pages on blogs are people just talking about their own life history.
Thatโs not how to write an about me page.
Yes, there is one section where you will give some personal info (more on that below), but thatโs not what itโs all about.
Itโs about the reader. Youโve got to remember that when talking about how to write an About Me page.
You need to tell the reader who you are, how you can help them, and why youโre qualified to help them.
People arenโt clicking on your About Me page because they randomly wonder where you went to high school. They want to know who you are, but in their own context. They want to know how you can help them and why they should listen to you.
As you can see in the About Me page template below, a lot of the page is dedicated to talking about the readerโs pain points, how you can help with those pain points, and why youโre qualified to do so. Only one section is for your personal bio.
Sell yourself to your audience
Your About Me page is a chance to sell yourself to your audience.
You need to make sure that youโre coming across as someone who can help them with their problem.
You want to build trust with your reader so they will be more likely to follow your recommendations, buy your products, or take whatever other action you want them to take.
Think about it this way: If youโre a plumber and someone stumbles across your About Me page, they need to come away thinking that you are the best damn plumbing service in town. They should be thinking, โThis is the only person I want to call when I have a plumbing problem.โ
Thatโs how to write an About Me page that makes people feel like that.
Speak like a friend
This page is about YOU.
So write in a way that sounds natural. Donโt be overly formal if thatโs not usually how you talk and write.
Be real and authentic.
Your About Me page shouldnโt sound like it was written by an intelligent robot. Express some personality in there!
Write your About Us page in the first person
You should write your About Me page in the first person.
That means that I wouldnโt say โBecca started blogging in high school.โ I would say โI started blogging in high school.โ (The exception to this is if your site is really about a company, and not about you personally. In that case, the first person wouldnโt make sense).
But otherwise, youโre talking about yourself, so you should use the first person on your About Us page.
Donโt be overly humble
Donโt be too modest.
If you have expertise and credentials in your topic, tell people!
People want to know why they should listen to you. So whether itโs the fact that youโve been doing this for 12 years, or you have a degree in it, or you made $100,000 doing it last year, let people know that.
Now is not the time to be modest.
Now, be reasonable. Try to get inside the mindset of the reader. Thereโs a difference between talking about your expertise and bragging. But donโt leave out important credentials.
And of course, always be honest. If you donโt have amazing credentials on your topic, donโt pretend that you do. That is never a good idea.
Be honest about what your credentials are. If youโre still learning, you can say that.
As long as youโre one step ahead of your reader, you can help them.
Tell your readers a story
Your About Me page should tell a story about you.
And that story should be one that will help your reader in some way.
You donโt have to start from the very beginning. You can start with where you are now, and how you got there.
But make sure that your story is interesting, and helps the reader see how you can help them.
Thatโs one of the keys of how to write an About Me page.
Identify your About Me page readerโs pain points
Your first section (after the title of the page), should identify your readerโs pain points.
Why do people come to your blog? What problems are they looking to solve? What problems can you help them with?
Identify these things right upfront so that people will say โWow, yeah, I do struggle with that!โ
Thatโs the response you want.
You donโt need to list 20 things. Just a few is fine. Enough to show that you really โgetโ your reader.
Interview yourself
One of the best ways to come up with content for your About Me page is to interview yourself.
You can do this by sitting down and brainstorming a list of questions about yourself, your business, and what you do.
Then answer those questions in a way that is interesting and helpful to your reader.
Whatโs in it for your readers?
Make sure that your About Me page tells your readers whatโs in it for THEM.
Itโs not all about you! You want to make sure that people see how you can help them, and how you can make their life better.
So always keep that in mind as youโre writing your About Me page.
Make sure that you position yourself as an authority on your About Me page.
You want people to see you as an expert in your field, so that they will be more likely to listen to what you have to say.
There are a few ways that you can do thisโฆ
โ Use strong language that positions you as an authority
โ Use testimonials from people who see you as an authority
โ Use social proof to show that you are an authority
These are just a few ideas. But the bottom line is that you want to make sure that you come across as an expert on your About Me page.
Donโt forget to include internal links
Your About Me page is a great place to include some internal links!
When talking about how to write an About Me page, I always say to link to some of your blog posts to show that youโve got a lot to say on your topic.
If youโve been featured in a big publication, or a podcast, or a summitโฆor anything elseโฆlink to that. Give people social proof of what youโre talking about.
(And internal links are always good for SEO).
Proofread, proofread, proofread
This is obvious, but Iโve seen many typos out there.
One of the points of an About Me page is to show how professional you are and why you can totally help your reader. That message is undercut if youโve got a bunch of typos everywhere.
So proofread it. More than once. Ideally, have someone else proofread it for you too, just to be sure.
Pro tip: Check out Grammarly. Itโs a Chrome extension that automatically proofread literally everything you write online and it makes it very easy to fix mistakes. I swear by it.
How to Write an About Me Page: Mistakes to Avoid in Your About Me Page
Thereโs no picture
Your About Me page on your blog should absolutely include at least one picture of you. Your reader wants to know who you are, and they can connect with you more if they can see your face.
Iโm always surprised when I visit someoneโs About Me page and there are no photos.
If you have the time and the funds to invest in a little photoshoot to get some nice professional pictures of you, you should do it. But if not, just pick a nice photo thatโs not obviously from your college graduation or something like that.
The writing is boring
This is a common mistake. Your About Me page should be interesting! Itโs the place where you can show your personality and why people should listen to you.
Donโt just list your credentials and expect people to be interested. They wonโt be.
You never say what you do
This is another common mistake. Your About Me page should describe what you do. Thatโs why people are reading it! They want to know what you can do for them.
You talk about yourself in the third person
Donโt do this. It makes you sound like a pompous jerk.
You donโt consider your audience
When writing your About Me page, you should always consider your audience.
What do they want to know about you? What will make them trust you?
Make sure that everything on your about me page is relevant to them.
It rambles on and on
Your about me page should be concise. You donโt need to write a novel. Just hit the highlights and move on.
You make it all about you
While your about me page should be about you, it shouldnโt be all about you. Remember, your reader is looking for information about how you can help them.
You donโt link out
An about me page is a great place to link out to your other relevant content.
When I talk about how to write an About Me page, for example, you should be able to click through and read more about that on my blog.
Make it easy for people to find more information about what youโre talking about.
What do they do next?
Now that you know how to write a great about me page, what do you want your reader to do next?
Do you want them to subscribe to your email list? Follow you on social media? Download one of your ebooks?
Make it clear what action you want them to take and make it easy for them to do it.
About Me Page Template for a Blog
Weโre going to get real in-depth about how to write an About Me page, but first I want to give you this About Me template.
This About Me template contains the basic sections that youโre going to want to include in your About Me page on your blog. Keep this About Me template in mind as youโre wondering how to write an about us page.
How to Write an About Me Page: About Me Page Examples
About me page examples: beccaklein.co
Hereโs a video walkthrough of my About Me Page.
About me page examples: stnsvn.com
Hereโs a video walkthrough of stnsvn.comโs About Us Page.
About Me Page Examples: xosarah.com
Hereโs a video walkthrough of xosarah.comโs About Me Page.
So, that was a long one! Do you have a better feel for what your About Me page should look like now?
Let me know in the comments if you need a second pair of eyes!
More blog tips youโll โฅ๏ธ:
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- The Best Ways to Use Keywords on Pinterest
- What to do Before & After Publishing a Blog Post
- How to Create a Resource Library to Grow Your List
- The 10 Best Instagram Apps for Bloggers
- How to Customize ConvertKit Email Templates
Thank you dear Becca for sharing these wonderful helpful tips to help me write an effective about me page. I love it and I get it. I appreciate it very much and I’m going to edit it now and I will implement and add the essential elements you recommend. I really love your beautiful sweet photos. You have a lovey sweet smile and your kind professional gentle graceful nature shines through. I really resonate with your words and I feel very inspired to write my beautiful thoughts. ๐ I will share it with you when I’m finished. Unfortunately, I’m not sure I’m able to do a professional photo shoot, but I will look into it and ask my friends about it.
You’re welcome, glad you enjoyed it! I’d love to see your new page when you’re done. If you can’t swing a professional photo shoot, read up on some basic photography tips online and ask a friend to do it with their phone.