How to Use Keywords on Pinterest

If you’ve been blogging for any amount of time, you’ve probably heard that Pinterest can be a great traffic source for your blog. But if you’re not seeing that success, it’s probably because you’re not using keywords the right way. This is how to use keywords on Pinterest.

What are keywords?

A keyword is a word that people search for on Pinterest (also on Google, but we’re just talking about Pinterest here).

It can be anything, like “how to write a blog post or “gluten free dessert recipes” or “Europe travel tips.”

Finding and identifying these keywords and then utilizing them in the right places is crucial for how you’re going to do on Pinterest.

If your Pinterest content isn’t optimized for Pinners’ searches, you may be missing out. Keywords are building blocks for search engine optimization—and Pinterest is basically a visual search engine.

Hootsuite

(Source).

As that quote says, Pinterest is a search engine, like Google. So if your pins and boards have no keywords, Pinterest won’t know what they’re about. And if Pinterest doesn’t know what they’re about, then they’re not going to be able to show them for people searching on your topic.

Pinterest uses keywords to identify what your pin is about so that it can show people relevant results in their home feed or searches.

So keywords are crucial.

Where to Use Keywords on Pinterest

There are six places where you need to be using keywords on Pinterest:

  1. Your profile description
  2. Your board titles
  3. Your board descriptions
  4. Your pin titles
  5. Your pin descriptions
  6. Your pin alt text

Let’s talk about them one at a time.

1 | Your profile description

On your Pinterest profile page, you have a few sentences to write in a description of who you are and what you pin about.

Use this opportunity to throw in a few keywords. I’ve use “beginner bloggers” “blog tips” and “social media strategy” in my description.

To be honest, this is probably the least important area to add keywords, but you should still take Pinterest up on every opportunity to use keywords.

2 | Your board titles

Your board titles are an important place to use keywords.

Pinterest needs to know what your board is about in order to be able to use pins from that board in searches and on the home feed.

Your board titles are part of this.

It can be tempting to use silly or witty board titles, but don’t do it. Instead, use a straightforward keyword that says exactly what your board is about.

For example, a bad title for a travel board would be “Wanderlust.” A good title would be “Budget-friendly travel tips.”

You can see below that all of my boards have straightforward titles like this:

Screenshot of Pinterest boards with keywords in the titles.

3 | Your board descriptions

Your board descriptions are another crucial place to use keywords.

Just like with your board titles, your board description signals to Pinterest what your board is about and tells them when your pins are going to be relevant to a particular user.

Don’t go too crazy and “keyword stuff.” Write the description in full sentences. But do use a few keywords in there.

For example, the description for my “Instagram Tips & Tricks” board reads:

“If you’re a blogger wondering how to use Instagram for your blog, then you’re in the right place! This board has all kinds of Instagram tips and tricks, including Instagram tips for bloggers, Instagram tips for online business owners or small business owners, Instagram tools, Instagram apps, Instagram images, Instagram analytics, how to get more Instagram followers, how to grow your Instagram, and more! #instagramtips #socialmediatips”

4 | Your pin titles

Your pin titles should serve two purposes.

One, they should entice the viewer to click the pin, and

Two, they should include keywords.

It’s very important that your title entices people to click, so don’t sacrifice this element. But if you can figure out a way to fit a keyword or two in there, you should absolutely do it.

Just like keywords in your board titles and descriptions told Pinterest what your board is about, your pin titles and descriptions tell Pinterest what your pin is about.

And that’s what’s going to make it come up in people’s feeds and search results.

You get 100 characters for a pin description, so make them count.

5 | Your pin descriptions

You can probably guess where I’m going with this now…your pin descriptions are super important!

You need Pinterest to know what your pin is about, and that means keywords, keywords, keywords.

You get 500 characters, so you can easily write a few sentences.

Most Pinterest users won’t actually read your pin description, but Pinterest definitely “reads” it.

6 | Your pin alt text

In late 2020, Pinterest rolled out a new feature–alt text for pins.

Alt text is the text that displays when a visually impaired person is using a screen reader to look at Pinterest.

Because of this, your alt text should describe what the image is. But you should also take the opportunity to use your keywords (as always).


To sum up, keywords are absolutely crucial to getting your content seen on Pinterest (which leads to traffic which leads to dollar bills). Now that you know how to use keywords on Pinterest, you should utilize them everywhere you can.

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