Want a great way to grow your email list? Create a resource WordPress resource library to entice subscribers with free
You probably know that growing your email list goes a lot faster with lead magnets (or content upgrades, or freebies…whatever you want to call them). And hopefully you’ve got a few built up by now. But have you considered creating a resource library where your subscribers could download all your PDFs at once? This guide will teach you exactly how to create a resource library on WordPress.
A free resource library can be a major list builder. And it seems a lot more complicated than it is. But I’m here to help. In a few steps, you’ll learn how to create a digital resource library that converts.
What is a resource library (or “freebie library”)?
A resource library (or “freebie library” if you prefer) is a page on your site where you make all of your lead magnets/content upgrades/freebies available for download, without having to sign up for each one.
“A resource library is a location on your website where you keep a collection of valuable tools for your audience.”Sweet and Simple Life
You’ll password protect the page (it’s easy to do, I’ll show you how) and provide all your email subscribers with the password in your intro email when they subscribe.
This way, people don’t need to fill out 10 different opt-in forms if they want all your freebies. Once you have their email address once, there’s no benefit to having them fill out another form – other than confusing your email funnels.
It’s why so many bloggers create resource libraries for their freebies.
Why you should make a free resource page
First of all, it’s a great incentive for people to sign up for your list. You’re offering people so many freebies at once, people really like signing up for these, even if they don’t know everything that’s in it. You’ll probably get a lot of subscribers from it.
“A resource library is a great way to provide value to your audience, and grow your email list.”Jess Creatives
Second, it’s a courtesy to your subscribers. Once they’ve subscribed once, there’s no point in making them subscribe again. It’s an annoyance to them and there’s no benefit to you. With a resource library, they’ll never need to opt-in to something again. It gives them an incentive to sign up for your WordPress resource library, too.
How a to create a free resource library on WordPress
Resource library opt-in page
The first thing you need is an opt-in page for your resource library. Some subscribers will sign up for an individual freebie, get the password via email, and go from there.
But other people who haven’t signed up for anything yet need to be enticed to sign up for the resource library.
I do this by making “Freebies” or “Resource Library” a page on my main navigation bar. But when they click the link, they don’t go straight to the resource library, they go to a page that has two parts.
First, for people who already subscribed and have the password, I offer them a button to click to go to the resource library and enter their password.
Second, for people who haven’t subscribed yet and don’t have the password, I have a pretty standard opt-in page. I describe what they’ll get if they sign up and ask for their name and email. Not everyone will sign up, but a lot will.
Resource library page
Then comes creating the actual resource library page.
First things first, we need to password protect it. Create a new page like you normally would in WordPress. Then, on the top left side of the screen underneath “Status & Visibility,” change the visibility from “Public” to “Password Protected” and pick whatever password you want. Your resource library page is now password protected!
Next, we need to set up our layout (we’ll worry about linking things up later).
You can play around with it and see what looks best to you, but in my opinion, the best way to create a resource library page is to use rows with two or three columns, and in each column provide an image of the freebie and a button underneath it to download it (and if your image doesn’t clearly show the title of the freebie, you’ll want a text block with the title in between the image and the button).
You can have as many rows as you need.
Ta da! You’ve created a freebie library. It’s that easy!
Side note: I wouldn’t make a resource library until you’ve got five or six freebies to use. It’ll look kind of silly with just two things in there.
How to create images for a resource library
It’s up to you what kind of images you want to create for your resource page.
You could do something very simple and just take a screenshot of the cover page of your freebie (which presumably has the title on it) and use that image.
You could also take screenshots of the cover and a few inner pages and create a spread-out layout.
Or, you could create an image with some text on it and then a picture of the freebie underneath.
Whatever you choose, just make an image for each freebie that you want to use in your free resource library.
You need to create download links for your PDFs so that when someone clicks the button, it’ll automatically download. Luckily, WordPress makes this really easy.
You may not know this, but you can upload a PDF to WordPress just like you can upload an image.
- Go to the toolbar on the left side of the screen and click “Media.”
- At the top where it says “Media Library,” click “Add New.”
- Then upload your PDF just like you were uploading an image.
- Once it’s uploaded, you’ll get a page that looks like this:
Now that you have your link, it’s time to set up your buttons.
Copy/paste the link to your PDF as the button link and test it out. If you did everything right, the PDF should automatically download when you press the button.
Then just rinse and repeat for each freebie.
Your freebie library is complete!
Emailing out the password for the freebie library
Last thing you need to do to create a digital resource library is to make sure that all subscribers have the link and the password to the freebie library.
If you already have some subscribers from before you made the freebie library, just send out an email announcing the library and give them the info.
Then, from then on out, whenever someone signs up for your list in any way, your introductory email to them should include the link and password to the resource library.
So that’s it! That’s how to create a resource library in WordPress.
Did this guide work for you? Share your resource libraries in the comments, I’d love to see!
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